The Power of One – by Seth Godin

The simple power of one a day

There are at least 200 working days a year. If you commit to doing ONE simple marketing item just once each day, at the end of the year you’ve built a mountain. Here are some things you might try (don’t do them all, just one of these once a day would change things for you):

  • Send a handwritten and personal thank you note to a customer
  • Write a blog post about how someone is using your product or service
  • Research and post a short article about how something in your industry works
  • Introduce one colleague to another in a significant way that benefits both of them
  • Read the first three chapters of a business or other how-to book
  • Record a video that teaches your customers how to do something
  • Teach at least one of your employees a new skill
  • Go for a ten minute walk and come back with at least five written ideas on how to improve what you offer the world
  • Change something on your website and record how it changes interactions
  • Help a non-profit in a significant way (make a fundraising call, do outreach)
  • Write or substantially edit a Wikipedia article
  • Find out something you didn’t know about one of your employees or customers or co-workers

Enough molehills is all you need to have a mountain.

So… what will YOU commit to doing ONE a day of?

– From Seth Godin’s Blog

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